ABOUT US

Pararaha Valley is a clothing brand that claims not to care about surfy, outdoorsy aesthetics—while clearly leaning right into them. We like to think we’re different, even if we’re not. Hypocritical? Maybe. Comfortable? Absolutely.

Our designs celebrate the strange, unofficial clubs and niche pastimes of the Valley—somewhere between completely made up and possibly real if you squint hard enough. And while we might not care if you’re a pro skater, climber, or ocean-loving free spirit, we do care about keeping things local. That’s why all our gear is designed, printed, and supplied right here in New Zealand.

Pararaha Valley - proudly unaffiliated with anything meaningful.